Get Outside The Box!

Whether your're just starting out in PR, or any other field of work, it can be very hard in the first year or two to harmonize your work and personal life…for many with years of experience, it’s still an ongoing challenge; but, if you’re good at your job and you work hard, your job will always take care of you. Don't give up your passions!

For several years now, I've been listening to Inside PR, a podcast that offers a Canadian perspective on the PR scene and where it's headed. It actually attracts listeners from all over the world though, because much of the content is relevant regardless of where you're from. I highly recommend it.

In the most recent podcast, veteran PR pro Terry Fallis commented on the importance of being well-rounded if you're a PR rookie, because you can bring a sense of perspective to the clients you're serving. He shared a story about interviewing a young woman who, when asked about her hobbies or interests outside of PR, said she was consumed with studying PR, going to events, etc. and didn't have time for much else.

I too was once an ambitious PR student gunning for that first job, and remember sacrificing most of my free time to read up on the industry, go on information interviews, etc. I thought it was all important stuff; but, I was cutting out many things that helped to shape who I was before I got into PR…music, creative writing, and art.

If I were to extend upon Terry’s excellent advice, I’d say you should not only get outside the box and diversify your life, but also…after you get the offer letter…don’t get so caught up in the craziness of day-to-day work and the pressure to get ahead that you drop the things you used to love.

If you’re just starting out in PR, find the time and keep picking up that guitar, or paintbrush, or get out and volunteer for a cause you’re passionate about.

Who knows…your boss just might tap you on the shoulder and ask you to help out on a proposal for a major recording label or an arts fundraiser. You might even find yourself walking into a great organization, doing work in-house that blends your PR skills and a personal talent.

It took me a while to learn this lesson, but I am happy to say that I have returned to many of my passions (including playing guitar) and it feels pretty darn good! Today, a small stage in Burlington, Ontario...tomorrow, the O2 Arena :)